The Brief
As the client was starting a new business venture, they required both branding guidelines and some basic collateral based upon them. Part of the required collateral was a basic CMS website.
The Result
Due to the work the business being involved in, and the ‘Pareto’ part of the name, the logo was based around the 80/20 principle. The colours were chosen by the client to give a more modern and energetic feel than others in the industry, as this was part of the philosophy of the business.
Who are they?
Pareto Strategic Planning were a business planning service that helped companies to distil their business plans down into a concise document, and helping them to streamline processes.